Jerry Roest Managing Director, PC World Business commented that he thinks 2007 will be the Year of Web 2.0 – the second generation of internet-based services.
He commented that as in the 1990s, we are likely to see more businesses (large and small alike) concentrating on developing their websites. However, businesses will need to rethink their approach to the web in order to appeal to the more savvy (Web 2.0) internet user. Web 2.0 will likely become more affordable and accessible for smaller businesses, presenting a good opportunity for them to develop more dynamic websites, and target/engage with customers. So too, marketing will need to become targeted and more interactive.
(Source The Daily Telegraph – 2nd January 2007)